How To Attract Buyers When Selling Your Property This Year
Selling your property in this current market is a challenge. There are some properties and property owners that get lucky and sell quickly. Others will find themselves stuck waiting for the upper chain to complete before they can complete the sale of their own home.
Every property sale is different from the next and often it’s down to timing and luck of the draw. With that being said, to give yourself the best chance of success in finding buyers for your property, here are some helpful tips to make use of for selling this year.
Improve your curb appeal
When you’re trying to sell your property, the first thing you’ll want to focus on is the curb appeal. After all, what’s the first thing your prospective buyers see when they come to view your property? That’s right – the front of it!
So with that being said, anything you can do to improve your kerb appeal the better. Some suggestions include:
- Painting your front door
- Jetwash your exterior walls and pathways
- Add planters to the front of the property
- Clear the area of clutter and keep it minimal in appearance
The more you can improve the curb appeal, the better the first impression will be when your buyers come to view it for the first time.
Fix anything that’s broken or tired-looking
Attracting buyers is something that is a challenge even when it comes to getting viewings. Once you have viewings, these may or may not be in short supply depending on the time of year, the popularity of the type of house you have, etc.
Therefore, you want to make sure the home is show standard, meaning it’s as close to perfect as possible from the point of view of the buyer.
Are there any fixtures and fittings that could be replaced or updated? Now is the time to do it before you put your property on the market and have it available for people to see. Again, buyers can be fussy, so it’s important that you’re giving them as few issues as possible when viewing your property.
Competitively price your property
To help with selling the property quickly, how you price it will determine how easily you sell it. Price it up too high and you’ll put buyers off. Price it too low and you’ll offer a bargain to your buyers but perhaps lose out on profit yourself.
To competitively price your property, you’ll want to get a property valuation. It’s worth getting this from a number of estate agents as well as looking at the local area for comparables. Pay attention to similar properties that have sold as close to your own property as possible. This will give you a more accurate price point at which to put your property on the market.
You also want to be aware of not getting this asking price, so consider how low you’re willing to go in order to sell the property.
Choose the right estate agent
Choosing the right estate agent is the next step you’ll need to take when selling your home. Every estate agent operates slightly differently from the next. Some estate agents will be more broad in their offerings, while others are niche in what’s on their range of properties.
With some estate agents, may have set fees, while others will charge a percentage of commission depending on the property price.
It’s worth speaking to a number of estate agents to get an idea of what’s around your local area and who is best for selling your property. It’ll also be helpful when you’re getting a price point for your home’s selling price.
Do your research online and read the reviews, like the ones for Harper Macleod site for example. Online reviews are a great way of gauging which one is right for you.
Get the best photos and videos to showcase your home
Selling your home requires the best photos and videos that showcase your home when people view it online or see in person at their local estate agents.
Usually, the estate agent will supply the photographer for taking the photos and/or footage. However, you’re able to give your own suggestions, as well as make comments on the photos or video that’s taken.
You don’t need to settle with what’s been shot either. You may not be happy with the quality or there might be some spots in the home that are missing and should be included. Video tours are very popular nowadays as they provide more insight into the property, so this should be agreed on if offered.
Be fair in your negotiations
Negotiating is part and parcel of selling a property, therefore you want to be mindful of how good you are at negotiating. Chances are, your estate agent is going to lead the negotiations as you’re selling and not buying. However, you still have plenty of say in what you want to counter-offer when a buyer finally makes an offer on the home.
At the same time, you want to be fair with your negotiations. If a buyer is offering on your property a fairly low-ball offer but you’ve been on the market for a while, you may want to allow them to counter-offer a few times.
Try not to simply reject an offer and not go back with a response. That’s only going to put the buyer off from potentially offering more and closer to your asking price.
Offer flexibility in your completion dates
Finally, try to be flexible with your completion date. When you’re in a chain, it’s important to try and be as accommodating as possible so that you’re hopefully able to sell your property.
Be flexible with your completion dates and if you’re the one delaying the chain, then you might wish to come out of the chain by renting for a brief period of time instead.
These tips will hopefully attract buyers to your property and ensure a swift and effective sale this year.
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