Tag Archives: Online Presence

5 Simple Ways to Boost Your Business’ Online Reputation

5 Simple Ways to Boost Your Business’ Online Reputation

If you want your business to succeed, you need to take care of its reputation. Whether you own a small local business or an international corporation, customers can use anything you put out on the internet against you. 

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That’s why it’s so important to keep your online presence as squeaky clean as possible. Many things can go wrong if your online reputation takes a hit, but luckily, you can do many things to protect yourself and make sure your business is well-known for all the right reasons. Here are six ways that will help boost your business’s online reputation.

Monitor your online reputation

The first thing you need to do is monitor your online reputation. If you know what people are saying about your company, then you’ll be able to respond with the appropriate messaging quickly.

Monitoring the conversations happening about your company is also an excellent way to get feedback on what people are thinking. These conversations might not always be positive, but it will be challenging to know what customers are talking about if you don’t monitor them at all.

You can monitor these mentions using Google Alerts or another social media monitoring tool. You can also assign staff members who have the skills and time to keep up with social media channels around the clock.

Have a review strategy in place

It’s never too early to start thinking about your review strategy and how you want to protect your business. Set up a Google My Business page and claim your listing on sites like Yelp, TripAdvisor, Foursquare, and so on.

Then, respond quickly to all positive and negative reviews to show customers that you care.

Reviews are an essential part of the shopping experience for many consumers as they help them decide where they should shop. When you respond positively or constructively or leave a comment on a negative review, customers see that you care about their opinion. It can be tempting to ignore those negative reviews, especially in the wake of yelp extortion tactics- but by doing so, you also overlook the opportunity for improvement that those reviews might offer. 

Provide excellent customer service

The first step to building an excellent online presence is providing excellent customer service. This will help you gain your customers’ trust and keep them happy about their business experience.

Whether you’re handling phone calls or responding to questions on social media, customer service should be prompt, effective, and personable. You want to make sure that your customers feel like you care about them and their problems. That way, they’ll be more likely to come back to you in the future.

Providing excellent customer service can also include something as simple as keeping your website up-to-date with all of the latest contact information for your company. Make it easy for people to find you!

Have clear and concise company branding and ethics

First and foremost, you need to make sure that your branding is clear and concise. When people visit your website, they should understand what your business is about in a matter of seconds. This will also help with the next point: company ethics.

People want to feel like they can trust you when it comes down to it. It’s all too easy for them to do online research and find out things about your business that you might not want them to know. If they find out that you don’t have a good reputation or scrupulous ethics, then chances are they won’t be very inclined to do business with you. You need to allow them to determine whether this is the right business before they even get started.

That’s why companies need to clearly define their brand and ethics from the get-go. Your goal should be that no one has anything negative to say about your company if they come across it on social media or elsewhere on the internet. 

Work with a branding expert.

When it comes to protecting and maintaining your company’s online reputation, you can’t do it all on your own. That’s where a branding expert comes in.

A branding expert will help you find ways to promote your business and share the correct information with the right people. They will also be able to create a system for monitoring what is said about your business so that you can quickly respond to any negative comments or reviews. Your branding expert will also provide an outside perspective – which is often needed – and help you understand how others see your business.

Branding experts know how important it is to maintain a positive online presence, and they can offer their expertise and guidance to make sure that happens. You don’t have to worry about doing this on your own!

Tia, and TipsfromTia.com is trying to keep you looking good and
feeling good, from the inside out. If you’ve got a problem or a tip email me! Be sure to Like and share on Facebook or Follow on Twitter or Instagram.

Everything You Need to Start an eCommerce Business in 2021

Everything You Need to Start an eCommerce Business in 2021

The last year had devastating effects on economies and families across the globe; this is because of the covid-19 pandemic and restrictions that were enforced because of it. According to statistics, 60% of business closures were due to the pandemic and restrictions. As a result, most businesses couldn’t sell, and this meant havoc for many of them. However, businesses and consumers quickly found new and innovative ways of marketing products without struggling with regulations. As a result, online companies have reached an all-time high, and according to experts, this will only increase in the very near future. 

It’s not all bad news, though, as regulations affected brick and mortar businesses, more innovative individuals noticed how effective digital marketing has become at targeting specific demographics of individuals. This means that it’s much easier to make a sale online than making a sale at a physical shop. It’s less work, less costly and faster, so why not consider an online store only. This article will look at what you need to start your own eCommerce business from the ground up. 

Image by Firmbee from Pixabay 

1 Products 

When you want to start selling online, it’ll be ideal to have a product or products in place already. You have to do some research in this department to ensure you can compete with similar products in quality, price and time. By offering a customer a better turnaround time, a better price and good quality, you’ll be able to convert quite some sales. In most instances, it’s better to sell several products, even if it’s affiliate products, the more listings you have on your website, the better. 

2 Website 

Your website will play a vital role in the sustainability of your business; this is because it will be your virtual storefront, and all potential customers will first do some research on your site. Ensure your front page is jam-packed with positive reviews, happy customers and successful transactions. You can easily create a sleek designed website offering the best user experience to potential customers by using WordPress. This is software that allows you to create and design websites with a drag and drop function. It outweighs the significant fees developers ask by far and is a great platform to start with. 

3 Market Research 

Your market research will determine how effective you’ll be able to market your business or, let’s instead say, how effective you’ll be able to target the correct people. You can do market research by finding your industry related keywords and using Google’s keyword planner to your advantage. It’s also essential that you make use of analytics and research concerning your performance. It will enable you to improve in all departments, whether converting sales or searching for the best click testing tool. You’ll quickly determine how many potential customers you might reach and how many sales you’ll be able to make with that reach.

4 Online Presence 

When operating a digital business, one place where you’ll find many potential customers is social media. Irrespective of the marketing aspect, it’s crucial you develop and maintain brand focused social media pages. These will assist you in getting your name out there, and well maintained social media pages might influence potential customers. You can also build up a following and start targeting the friends of the individuals following you. Before you know it, you’ve got fifty thousand followers and a sustainable business model. You can also integrate your website and social media accounts to monitor how people interact with your business closely. 

5 Google Ads 

Google ads are an excellent way of marketing when your target audience first does research and then buys. People primarily do research on Google, and when you run Google Ads marketing campaigns, they’ll most likely find what you have to offer as well. No one ever goes to the third page of Google to find a reliable business; make sure you rank well by paying Google for a spot when relevant keywords and phrases are searched. 

6 Social Media Marketing 

Social Media marketing is also an affordable and effective means of reaching the right people fast. With platforms like Facebook ads, you can almost be ensured of generating some leads for your institution. In addition, you can also utilize Facebook’s artificial intelligence to optimize your marketing campaigns. Artificial intelligence will learn how to best generate leads for you and give you an accurate estimate of what it will accomplish for you. 

When it comes to online businesses, it’s all about the look and feels you offer your customers. Combine this with reasonable prices and effective marketing; nothing will stop you. Ensure you use data to your advantage and develop your business to the best it can be. 

Tia, and TipsfromTia.com  is trying to keep you looking good and
feeling good, from the inside out. If you’ve got a problem or a tip email me! Be sure to Like and share on Facebook or Follow on Twitter or Instagram.