What Men Want In A Car
Men’s and women’s automobile preferences differ considerably. For instance, 88 percent of Porsche 911 buyers are men. And more than 93.6 percent of Ferrari buyers are male.
In this post, we take a look at some of the things that some of you can probably guess, but others are more mysterious.
Given the list of male-dominated car brands, it should come as no surprise that men love raw power. They want vehicles that will catapult them from 0 to 62 mph in a couple of seconds and then speed them all the way to 220 mph.
In fact, Teslas, one of the most male-dominated car brands on the planet, does exactly that. Customers get the performance of a half-million-dollar supercar in an EV package for a fraction of the price.
This feature explains why so many car companies build cars meant for speed. Though they don’t offer any real practical benefit, fast cars appeal to men’s tastes, so practically every brand offers something.
Brute Towing Power
Men also love vehicles with brute towing power. They want pickups and wagons that let them pull caravans, trailers, and other vehicles. The toe-bar is a particular point of fascination and fitting one to a new vehicle is a matter of priority.
Research also indicates that men are more comfortable negotiating prices than women. Many arrive at Hyundai car dealers with a checklist of points to argue why the price should be lower.
At the same time, men are often less willing to spend time shopping around for the best deals. They would rather focus on a vehicle they love.
Interestingly, though, while some men care about the purchase price of vehicles, they are not as concerned about mileage. Running costs tend to be substantially higher for male cars than their female counterparts, indicating differences in planning.
Men also pay a lot of attention to cars’ curves. The shape of the chassis is important to them. Cars are supposed to be surrogate objects of desire.
They focus particular attention on the fenders, also called the wheel arches. In performance vehicles, this part of the car often protrudes from the rest of the bodywork, creating beautiful lines that make the vehicle look sportier.
Men are also in the market for vehicles offering practical features that can help them get the most out of their lifestyle. Many vehicles, for example, come with roof racks for skis and bicycles. They also offer extra trunk space for sporting accessories, like golf bags. In general, men want vehicles that will help them go on adventures. They’re not just looking for something that will help them drive around the city.
What men want in a car differs considerably from women, according to research. Women appear to want vehicles that are safe. Women also value a vehicle’s quietness more than men. Women are more likely to consider the environmental impact of a vehicle, whereas men want either sports cars or large pickups and utility vehicles.
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