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Everything You Need to Start an eCommerce Business in 2021

Everything You Need to Start an eCommerce Business in 2021

The last year had devastating effects on economies and families across the globe; this is because of the covid-19 pandemic and restrictions that were enforced because of it. According to statistics, 60% of business closures were due to the pandemic and restrictions. As a result, most businesses couldn’t sell, and this meant havoc for many of them. However, businesses and consumers quickly found new and innovative ways of marketing products without struggling with regulations. As a result, online companies have reached an all-time high, and according to experts, this will only increase in the very near future. 

It’s not all bad news, though, as regulations affected brick and mortar businesses, more innovative individuals noticed how effective digital marketing has become at targeting specific demographics of individuals. This means that it’s much easier to make a sale online than making a sale at a physical shop. It’s less work, less costly and faster, so why not consider an online store only. This article will look at what you need to start your own eCommerce business from the ground up. 

Image by Firmbee from Pixabay 

1 Products 

When you want to start selling online, it’ll be ideal to have a product or products in place already. You have to do some research in this department to ensure you can compete with similar products in quality, price and time. By offering a customer a better turnaround time, a better price and good quality, you’ll be able to convert quite some sales. In most instances, it’s better to sell several products, even if it’s affiliate products, the more listings you have on your website, the better. 

2 Website 

Your website will play a vital role in the sustainability of your business; this is because it will be your virtual storefront, and all potential customers will first do some research on your site. Ensure your front page is jam-packed with positive reviews, happy customers and successful transactions. You can easily create a sleek designed website offering the best user experience to potential customers by using WordPress. This is software that allows you to create and design websites with a drag and drop function. It outweighs the significant fees developers ask by far and is a great platform to start with. 

3 Market Research 

Your market research will determine how effective you’ll be able to market your business or, let’s instead say, how effective you’ll be able to target the correct people. You can do market research by finding your industry related keywords and using Google’s keyword planner to your advantage. It’s also essential that you make use of analytics and research concerning your performance. It will enable you to improve in all departments, whether converting sales or searching for the best click testing tool. You’ll quickly determine how many potential customers you might reach and how many sales you’ll be able to make with that reach.

4 Online Presence 

When operating a digital business, one place where you’ll find many potential customers is social media. Irrespective of the marketing aspect, it’s crucial you develop and maintain brand focused social media pages. These will assist you in getting your name out there, and well maintained social media pages might influence potential customers. You can also build up a following and start targeting the friends of the individuals following you. Before you know it, you’ve got fifty thousand followers and a sustainable business model. You can also integrate your website and social media accounts to monitor how people interact with your business closely. 

5 Google Ads 

Google ads are an excellent way of marketing when your target audience first does research and then buys. People primarily do research on Google, and when you run Google Ads marketing campaigns, they’ll most likely find what you have to offer as well. No one ever goes to the third page of Google to find a reliable business; make sure you rank well by paying Google for a spot when relevant keywords and phrases are searched. 

6 Social Media Marketing 

Social Media marketing is also an affordable and effective means of reaching the right people fast. With platforms like Facebook ads, you can almost be ensured of generating some leads for your institution. In addition, you can also utilize Facebook’s artificial intelligence to optimize your marketing campaigns. Artificial intelligence will learn how to best generate leads for you and give you an accurate estimate of what it will accomplish for you. 

When it comes to online businesses, it’s all about the look and feels you offer your customers. Combine this with reasonable prices and effective marketing; nothing will stop you. Ensure you use data to your advantage and develop your business to the best it can be. 

Tia, and TipsfromTia.com  is trying to keep you looking good and
feeling good, from the inside out. If you’ve got a problem or a tip email me! Be sure to Like and share on Facebook or Follow on Twitter or Instagram.

Marketing a Food Truck Business

Marketing a Food Truck Business

Image source

A food truck business can be a fun and financially-rewarded enterprise, but you will need to market your company effectively in order to be successful. With the right marketing techniques, you can differentiate your businesses from competitors, establish a loyal customer base and promote your brand, so it’s vital to engage in effective marketing activities.

Choosing a company name

Your company name should be something people remember, so don’t go for something too obvious. A play on words, a pun or something funny can work well, particularly if it’s related to the food industry or the type of food you serve. Although it is possible to change your business name further along the line, this can risk alienating your existing so customer base, so it’s best to come up with something fresh and memorable from the start.

Use your food truck

Your food truck is the main element of your business, so be sure to make the most out of it. With the right branding, you can make your food truck an effective marketing tool, as well as the best place to eat in town. Whether you’re using a Sprinter van or another type of truck, consider using bright colours to make it stand out or have it professionally wrapped with your logo, business name or typography. 

Image source

Create social media profiles

Social media is a fantastic marketing tool. As well as being easy to use and a great way to connect with your target demographic, social media marketing is cost-effective too. You can choose to run your own social marketing accounts or opt for professional assistance with your campaigns. Whichever option you choose, social media marketing requires relatively little financial investment and can bring in significant returns. 

Social media is also a great way to get your corporate personality out there. Consumers enjoy brands which have a human side to them, so use social media to connect with your audience and help your company stand out.

Launch a website

Although you’ll be selling your food offline via your truck, it’s still important to have an online presence. Most people expect companies to have a website, so you could miss out on business if you neglect this area of your marketing. Furthermore, having a website gives you a great opportunity to promote your brand, share your story and incentivize potential customers. Perhaps offer a weekly newsletter with coupons and vouchers, or motivate customers to share their experiences at your food truck in return for loyalty cards and schemes. With this added incentive, you’ll be able to promote awareness amongst potential new customers and build loyalty amongst your existing patrons.

Promote your local area

With local marketing, you can reduce your costs and increase the effectiveness of your campaigns. If you’re planning to launch a PPC ad campaign, for example, choosing keywords which relate to your local area will ensure you’re reaching consumers who can easily become customers. Instead of focusing on nationwide marketing, stick the area you’ll actually be retailing in for maximum effect.

Tia, and TipsfromTia.com  is trying to keep you looking good and
feeling good, from the inside out. If you’ve got a problem or a tip email me! Be sure to Like and share on Facebook or Follow on Twitter or Instagram.