By Guest Blogger, Sophia S.
Fashion and Nature Can Coexist
image found on: pixabay.com
Did you know that the fashion industry is the second highest environment polluter, right after the oil industry? High fashion demands high standards when it comes to clothing design and fabrication, but fails to deliver equally high standards when it comes to sustainable production.
In fact, this industry has witnessed a lot of tragedies caused by faulty practices like the devastating collapse of the Rana Plaza building in Bangladesh in 2013 when the eighth floor factory crumbled down due to poor construction. Too many lives were lost and the public has been ruthless ever since, insisting that the situation had to change or the negative repercussions would never cease. This is one of the main reasons why there is an ever growing number of famous labels and brands which are turning to ethical fashion.
image found on: pixabay.com
Before we get to that, let’s check once more what sustainable fashion really stands for. Basically, sustainable-fashion is the term used for clothing made from either recycled materials (such as plastics) or natural ones (grown in an organic manner – such as silk made from worms raised on organic vegetation or wool taken from sheep with no harm done to them), produced in a way that doesn’t threaten the environment (no use of harmful pesticides; proper waste disposal), all the while being socially responsible and offering not only decent working conditions but also providing adequate wages to the labor force.
There is a very small number of companies which fulfill all the criteria of sustainability, but we can give credit to a lot of popular brands which are slowly progressing in turning their business environmentally-friendly. So, who are today’s promoters of green fashion?
image found on: pixabay.com
Sustainable fashion was usually linked to tacky or unflattering dull clothes with little to no sense for modern trends. Today, the tables have turned entirely as many big fashion names have embraced the ethical business philosophy and managed to keep their unique styles. One of the biggest names in the industry is certainly H&M and with their Conscious line they are bringing forth stylish and eco-conscious clothing at affordable prices, making them the hit choice among the youthful population.
Then there are brands like Litke who have a minimalist design, distinct tailoring and authentic details all made from organic fabrics and handmade garments. Another eco-fashion name is People Tree who have been partners with Fair Trade artisans and farmers from developing countries for more than twenty years, assuring you get the best clothing pieces and they get proper compensation for their work.
images on: pixabay.com, 
Patagonia, Stella McCartney and Huit are fashion houses which also contribute to the mindset shift towards environmentally-friendly clothing and, since many influential celebrities like Kate Moss, Keira Knightley and Sienna Miller are publicly supporting the efforts, the awareness is being spread across the globe bearing the important message about the slow fashion industry. There is little room for compromise with the consumerist behavior that we are being forced to adopt, which means we can expect to notice the first steps of improvement on a global scale soon.
“There is no beauty in the finest cloth if it causes hunger and unhappiness” said Mahatma Gandhi. It is up to us to prove to the future generations that we can manage to set new fashion trends and still give back to the world by using sustainable resources and ethical business management. The old saying dress to impress may well be substituted for a new motto: wear to spare.
Author BIO:
Sophia Smith is Australian based fashion, beauty and lifestyle blogger. She could be described as beauty addict and life lover. She writes mostly in fashion and beauty related topics, mainly through blogs and articles. Sophia is regular contributor at High Style Life.
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