3 Ways To Successfully Market Your eBook
Thanks to the rise of eBooks, it’s never been easier to have your voice heard. These works are also commonly used as marketing materials for tech-heavy business endeavors, such as e-commerce businesses or mobile app development companies. Whether your book was conceived as a passion project or to promote a larger project, you’ll want it to reach as many people as it possibly can. Below are a few tips for eBook authors looking for the best strategy to make their latest work a success.
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List it on Amazon
There’s a reason Amazon is arguably the most ubiquitous eBook distribution platform out there; it makes searching for, purchasing and opening digital books extremely easy for customers. It’s also easy to use on the author’s end. Listing an eBook on their Kindle marketplace is extremely easy, completely free, offers too much of a boost to visibility for any apprehensive writer to pass up.
Amazon also allows authors to track their sales with far more accuracy than most publishing platforms, allowing for close examination of the effects of any other marketing efforts in use at a particular time. The most effective marketing channels, mediums and audiences can then easily be identified and put to use next time you need to promote a similar effort.
Harness the Power of ‘Free’
Everyone loves getting something for free – even if it’s not something the person in question particularly wanted from the outset, the lack of risk makes it hard to turn the prospect down. This means that eBook authors can get their foot in the door with potential customers by offering them a taste of what they’ll be getting in the full product.
The most common way for authors to do this is to distribute an excerpt of their book (a few paragraphs, a few pages, or even a few chapters) for free through highly visible channels. Sometimes, though, it makes sense to go even further; limited-time giveaways of the entire book can help to drum up interest and get the book off to a strong start on the sales charts. If it’s an eBook made primarily for marketing purposes, it may even be most effective to keep it free indefinitely in exchange for a bit of user information (usually an email address).
Whichever of these options the author decides to go with, they should then list their book on a few of the many sites that list eBook freebies to take advantage of the free publicity that will get them. This must be done at least a few days in advance of the release date in order to ensure that the listing appears just as the book hits the virtual shelves.
Make Use of Social Media and Internet
Not everyone is interested in every possible eBook topic; for example, a 70-year-old woman who has never used a smartphone is unlikely to care much about a book on mobile app. She might enjoy a book about needlepoint patterns produced by a crafting blog, however.
The most important part of getting any eBook to sell is to get it seen by the right people. That’s where social media and internet comes in to market eBook. Because users have already formed themselves into shared-interest groups through indicators such as Likes and hashtags, it’s easy to find and reach these people with the click of a mouse. That’s where marketers come in, right marketing team can quickly spread the word. So that your eBook can reach proper demographics. This strategy works particularly well for eBooks because its well targeted.
In today’s busy market, all eBooks face stiff competition for readership. So, authors owe it to themselves to do everything they can to tip the scales in favor of their own work. By the end a few simple promotional steps now can make a big difference to your eBook sales results in the future, so don’t let the opportunity pass you by.
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