Top 5 New Home Improvement Marketing Trends
Advertising practices always keep on changing and what is new today will become stale tomorrow. Hence rethinking marketing and advertising strategies is a must and it applies to home improvement businesses also. It is therefore not surprising to see national and local contractors, small hardware outlets, small designers and even big corporations moving out of their normal marketing methods and practices. All of them are ready to try out new and innovative ways of advertising. Here is a look at five of the most popular trends as far as home improvement marketing is concerned.
- Integration With Social Media
Based on survey done on home buying by Zillow there are reasons to believe that 39% of businesspersons start their projects online. Contractors are moving into this zone of captive audience and they are making their presence felt in home improvement friendly social media outlets. It could be simple things like a decorator making his presence in Pinterest or being present on IKEA, Instagram and also informally and casually answering questions on their Facebook page.
- Showcasing Trends
Serious home improvement businesses are ready to showcase their latest trends so that they remain away from the crowd. It could range from showcasing of open floor plans or offering discounts as far as chalkboard paint is concerned. It also could be about offering new marble colors in a trade show and much more. Hence at the end of the day marketing is all about setting trends rather than being the followers.
- Partnering Up
With B2B partnerships becoming stronger than ever before local advertising is also becoming very important. It could be simple things like word of mouth advertising and could be about giving a referral for another contractor. When you have a website some other form of advertising which talks about partnerships it not only tells customers about knowledge of the local industry. It also is a way by which these businesses will return the favor by sharing your name thereby saving money and giving you the required mileage.
- Blogging
According to some studies every month around 330 million people will certainly go through at least one blog post. Those who blog at least 15 times a month are likely to receive five times more traffic in their website compared to those who do not blog. Hence, as far as home improvement business is concerned, blogging is something which always must be kept in mind. Blogging could help in SEO by optimizing keywords. It will also attract readers and visitors who are looking for information that could be futuristic in nature.
- Importance Of Mobile Marketing
Mobile marketing is also catching up fast as far as home improvement businesses are concerned. There are many who are ready to offer six second home improvement videos to mobile phone and other customers who use hand-held devices. This helps them to reach more number of customers and also at a time and location of their convenience. With 66% of Americans owning smart phones, the number of people looking for real estate using mobile phones could be as high as 45%.
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Author Bio : David is a Marketer first and Geek second. He cut his teeth on direct response marketing way back in the early 2000′s. Since then he’s become, more or less “the secret weapon” the biggest marketers in Australia sneak through the back door to create Websites That Sell, set up Multi Million Dollars Launches and Create Profitable Online Marketing Systems.